Before you start your business, you need to develop your business plan. Even if this is just a few sentences to get you started before you formulate your larger plan. When I first came up with the idea for Pink Pearl PR, I wrote my business idea on a cocktail napkin sitting in a pub in Cardiff, Wales! Once I had my business idea, I researched the competitive landscape to determine how my products and services could fill a void in the market. My niche industry for my public relations services is baby, kids and women’s lifestyle brands. I also sell a collection of e-books, planners and how-to-courses in marketing.
When you are developing your own business plan, you would brainstorm product ideas and make a plan based on where you want to end up. In essence, in order for you to know where your business needs to go, you need a roadmap. That’s why you create a business plan. The same goes for every aspect of your business, including marketing. In fact, having a clear and thorough marketing plan is essential if you want to maximize your marketing efforts and make the most of your precious resources.
Your business’s marketing plan is part of your overall business plan. The business plan covers every aspect of your business, while your marketing plan deals with only marketing. Your marketing plan includes everything from the analyses of your market, your business, and your products, to your marketing goals and the strategies that will help you reach those goals. This also includes your public relations, social media and communications strategy.
There are many benefits to creating and maintaining a working marketing plan. Once you have one, you’ll wonder how you ever got along without it! If you want to create a marketing plan for your business with my guidance, the Public Relations Academy includes a marketing plan template with detailed instructions to help you set up your plan.
Here are a few of the reasons a good marketing plan is so essential.
Adapt To Economic Changes: If you have a good marketing plan in place, it’s easy to alter your marketing strategy and tactics when required. Every market and industry changes, and you may have to tweak your strategy in order to keep up with these changes. With a solid marketing plan, you can more easily evaluate new opportunities that emerge. A marketing plan allows you to shift your strategy accordingly and stay on track toward your business goals.
Build On Your Business Goals: A good marketing plan helps you better achieve your business goals. It puts all of the parts together so that you can implement your plan more easily. It ensures that your efforts will be as rewarding as possible and your money spent in the best way possible. A marketing plan puts together and presents all of the important data you need to make decisions regarding your business’s marketing, which is the core of any business’s success.
Keep Your Team On Track: Like your business plan, a marketing plan keeps everyone on the same page. New employees can use the marketing plan to take in your strategy at a glance. The same goes for new business partners and investors. You can easily see where you’ve been, where you are now and where you’re going.
Your marketing plan also offers a rallying point for those involved, including your employees and investors. A good map inspires the crew of your ship and gives them faith in their captain. They can easily understand what you’re trying to achieve and how you’re trying to achieve it.
Get A Fresh Perspective: When you get the marketing ideas inside your head onto paper, you have a chance to see them with a fresh perspective. With everything clearly spelled out, you may notice gaps or weaknesses in your plan that you hadn’t noticed before.
Your marketing plan gives you a view of the big picture, and thus more control over your business’s marketing. It’s absolutely essential for any type of business, whether large or small. So, let’s get started writing your marketing plan inside the Public Relations Academy!
Join the Public Relations Academy to take your creative ideas and put them into a systematic plan to help you deliver the content you need to succeed. You can also sign-up for our one-on-one coaching monthly strategy calls. Visit www.TaliaDavis.com to take the FREE 5 Day Perfectly Planned Publicity Challenge. *Special Offer* Sign-up for Kajabi FREE for 28 days *