Review of The Membership Experience with Stu McClaren

Many of my fellow female entrepreneurs have asked me how (and why) I started my membership site, the Public Relations Academy. As a public relations professional, I love helping others build a visible brand image, and a membership site is the perfect place to share my expertise. If you’re considering adding a membership to your business, this review will give you some invaluable resources, and I’m going to tell you about my experience working with Stu McClaren in his course, the Membership Experience.

Memberships and subscriptions are the NEW WAY to do business, and with the online education market exploding (and projected to get EVEN BIGGER), there’s never been a better time to share your wisdom and generate recurring revenue.

That’s why I’m excited to announce the best membership site coach and teacher I know — Stu McLaren — just opened the doors to his signature course experience. Enrolment closes on April 28, 2022 and it won’t open again until April 2023! Register for the program here.

Turn What You Already Know, Love, And Do Into Recurring Revenue

If you’re looking to build a low-stress business that gives you the freedom you want and the steady stream of recurring revenue you need to create the life you love — then reading this review will be the best decision you can make for your future.

Download this FREE Step-by-Step Membership Guide

This free PDF resource shows the exact steps to take to build a successful membership business around what you already know, love, and do! It’s a great first step for anyone thinking about starting a membership.

How I Moved My Business Online

In 2020, when I was no longer able to host in-person events or workshops through my organization Women in PR North America, I moved my entire business online, and I connected with hundreds of professionals that were doing the same. Although I had created smaller courses in the past, such as the Personal Branding Blueprint course and the Industry Influencer Challenge, I missed connecting with my fellow female entrepreneurs on a personal level, and I was searching for a new format to serve my audience.

That’s when I came across a guy named Stu McClaren in a Facebook live video, who was talking about the different types of memberships he helped his students create. He was hosting a free workshop that shared the step-by-step plan to build a membership, and I signed up right away!

Join Stu for a free Membership Masterclass and live Q&A here.

If you’re considering adding new income streams to your business this year, and you aren’t sure if you should create an online course, a membership, or both, I have some good new for you!

Stu’s signature course, the Membership Experience is currently open for enrolment! This program helped me figure out how a membership and a course work together, and I created my course Becoming Memorable to compliment my work inside the Public Relations Academy. I didn’t have any of these programs inside my business before I met Stu!

If you would like to learn more about the Membership Experience by Stu McClaren, continue reading! The program used to be named TRIBE, but this year it’s completely rebranded, because it really is an experience for your business. So with a new name, new curriculum, and new course experience, I’m thrilled to tell my fellow business owners about this unique program.

What is The Membership Experience™ (formerly TRIBE Course)?

As big-hearted entrepreneurs, we have a HUGE opportunity to create a lasting impact in this world – and it’s the reason that Stu and his team are so passionate about this work. This is the reason why he created The Membership Experience™. The passion inside his community has only intensified during this past year because of what a membership makes possible… even during uncertain times.

The Membership Experience™ is a six-module training program that gives you the clarity, confidence, and actionable tools and resources to launch, grow, and scale a high 6, 7, and even 8-figure membership site… even if you’re starting from scratch. 

Specifically, this course is based on the six core strategies for long-term membership success.

The Membership Experience™ Works (and I’m Proof)

As a female entrepreneur like me, you likely have a constant flow of new ideas. When you are part of a membership experience about creating a membership for your business, it’s so inspiring! I’m constantly improving my membership, and my entire business, based on what I’ve learned from this community (and yes I’m still an active member).

This is the only membership site course that is based on years and years of best practices from over 60,000+ membership sites and online communities. In fact, it’s the daily stories of membership site examples, and success stories inside the experience that keep me motivated.

Strategies & Tactics From the Pros: Membership Tips

Download this free PDF and searchable video series showing the exact strategies and tactics that 6 and 7-figure membership owners used to dramatically grow their business.

Who doesn’t need a blueprint!?

Not only that, but the experience is organized like a blueprint for helping you create recurring revenue, and a stable business model.

You don’t have to experiment to hopefully find something that works. You just have to follow the blueprint. It’s been proven to work over and over again in all sorts of different markets.

Stu is incredibly hands-on.

The other thing I love about Stu is how much he shows up for his community! Every single month, he is personally coaching and consulting other high-level entrepreneurs, best-selling authors, and well-known influencers on how to launch their high profit, low-stress membership site.

He’s the co-founder of Searchie, which powers thousands and thousands of online courses and membership sites. Bottom line… he knows firsthand what works and what doesn’t. I truly believe that there is no one better suited to pass that knowledge and information on to you if creating a successful membership is part of your business plan.

Mastering Your Market Mini-Series

In this Membership Idea mini-series, Stu dives deep on figuring out who you serve, how you help, and how to position your membership idea so that people want to join today! When you register for just $27, you’ll get Stu’s simple framework for nailing your idea, getting clear on how to position yourself in the market, and most importantly, crafting compelling messaging that compels people to join your membership.

Who Does The Membership Experience™ Work For?

The students and members inside the experience range from influencers who may not be selling anything to their audience yet, to million-dollar business owners and New York Times best-selling authors, like Michael Hyatt.

Honestly, it’s for anyone who wants to add a reliable, recurring revenue stream to their business – and they’d like a proven plan to guide them along the way. It’s an incredible path to creating a life you love and an amazing way to share your expertise or your products on a regular basis.

What’s included inside The Membership Experience™?

When you enroll in the program with my link, you will receive:

6 Core Modules

One Introduction Module PLUS six core modules showing you everything you need to know and do to turn what you know, love, and do into a highly successful membership business.

Core Modules

Module 0 – Foundations: This is all about how to identify who you will serve, what they REALLY want, and how to best serve them with the right type of membership site.

Module 1 – Audience: This is your strategy for building and growing your audience and your email list. Stu hands over his content creation secrets for producing a ton of high-value content for your platform, PLUS share with you the keys to creating the ultimate list builder that are proven to work time and time again.

Module 2 – Membership: This is about you crafting a membership experience that is easy to deliver and compels people to buy. Stu will show you exactly how to create and structure your content so that your members rave about the progress they’re making with the things that they’re learning from you.

Module 3 – Marketing: This is your strategy for attracting and converting new paying members. When it comes to marketing, there are a million things you can do. Stu is going to cut through the clutter and share with you the few things that we do over and over again to add thousands of new members with every promotion. 

In this module, you’ll get everything you need to know for marketing and promoting your membership – from crafting a compelling offer to positioning its value and selling your membership the easy way (without feeling ‘sales-y’).

Module 4 – Launch: Launching your membership doesn’t need to be scary or create a ton of stress. In this lesson, Stu gets into the specifics of executing a HIGHLY effective launch strategy – whether you choose to do a super simple Founding Member Launch or a whizbang launch strategy with all the bells and whistles. 

This is about finding your launch style and creating an experience that’s fun for you and your potential members. The course experience includes step-by-step launch blueprints, tools, and know-how so that launching, growing, and scaling your membership will be a breeze.

Module 5 – Community: People come for the content, but they stay for the community! This is your roadmap for creating a super sticky and thriving community of people that show up for one another day in and day out who NEVER want to leave!

Module 6 – Retention: This is your plan for keeping people happy and paying month after month. If you don’t have a plan for this, you’re in trouble. If you aren’t intentional about designing a retention strategy, you will lose a lot of people each month – and, therefore, a lot of money. This is THE most valuable module if you want to maximize your revenue with memberships and subscriptions.

Why should you trust my opinion?

I’ve spent years studying online marketing and learning from many leading business owners. What worked in marketing a few years ago, doesn’t work today. You need to stay on top of marketing trends as a female entrepreneur to grow your sales and learn from others that have the brand success you desire.

I’m the Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. In 2017, NASDAQ recognized me as a PR Influencer, and PR Week showcased how I’m helping women in my field succeed. I’ve worked with some of the largest brands in North America at my PR agency, Pink Pearl PR to help them get featured in high profile media outlets and grow their sales.

You can learn more about me on my personal website here:

More Ways to work Together

  • Media Pitching: Work with our team at Pink Pearl PR to pitch your product to major magazines, influencers, and high-profile publications.
  • Digital Marketing: Work with our team to develop your search engine optimization (SEO) strategy, or manage your Google ads.
  • One-On-One: Work with Talia (that’s me) to promote your new brand through our VIP Public Relations Accelerator program.
  • Coaching and Courses: The Public Relations Academy membership will help you create your own PR strategy with our guidance. We also have some individual courses you can join, such as the Personal Branding Blueprint course and the Becoming Memorable program.
  • FREE Facebook Group: You can also join my FREE Facebook group the Fempreneur Network to connect with your fellow female entrepreneurs.

If you would like to work with me personally to grow your personal brand as a female executive or entrepreneur, you can work with me at Pink Pearl PR. Book a call to see if we’re a good fit, and we can determine next steps together!

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