It seems like yesterday when I packed my life into 2 suitcases and moved to London, England with my husband to pursue my master’s degree. How does time go by so quickly!? My dream was to work with global brands and London was the centre of international business. I wanted to have my own PR agency to help other business owners build their reputation and influence.
When I was completing my master’s degree, we spent as much time as possible traveling around Europe. I remember feeling so exhausted from studying and my husband was working for the London Olympic Games so we planned a much needed trip. We both love to travel so I couldn’t think of anything better for a distraction!
If you love to travel like me, check out this special offer for your next European vacation, and check out my recommendations for Cardiff, Wales.
We went away for the weekend and I came up with the idea for Pink Pearl PR on a cocktail napkin in a pub in Cardiff, Wales. I reached out to my network in Canada to tell them about my business plans. Through my network, I was able to get started with a few PR contracts and my agency grew quickly.
I know what it takes to launch a winning PR campaign because I’ve lived it. My clients have been purpose-driven leaders with incredible businesses, and I’ve had the honor of guiding them through the complexities of getting their message out to the world. Now I’m on a mission to help my fellow PR professionals launch a winning PR business through my work at Women in PR North America.
Download this free PR Campaign Checklist to help you craft your own winning PR strategy. Whether you’re launching a new product, seeking media coverage, or building your brand’s reputation, this checklist will empower you to take actionable steps toward your goals. Download Your FREE PR Campaign Checklist Here
Before I set up my public relations agency, there are 5 things I wish someone had told me (so now I’m telling you).
1. Success does not happen overnight. True failure is never trying.
The most successful female entrepreneurs are not the ones that instantly succeed. They are the ones that get up, take notes of what did not work, brainstorm, and keep going! True failure is never trying in the first place and you cannot build a successful career or business if you give up too quickly.
Turning your freelance hustle into a thriving business requires the right steps and careful planning. It’s not just about gaining more clients—it’s about building a sustainable, scalable agency that reflects your expertise and passion.
Download Your FREE PR Freelancer to Agency Checklist
2. Confidence comes from taking action and helping others.
Focus on how you are going to help the person you are writing that book for or how much it will help not just your client, but other members of the team if you get your project in on time. When you are focused on helping others, you are taking action and your confidence will grow.
You can also buy the FEMPRENEUR book (my own book!) available on Amazon to read more of my business-building secrets.
3. A side-hustle will increase your career success.
There is a common misconception that having a side hustle that makes you money outside of your full-time job will make you less successful, and less focused, on your employer. However, the opposite is true. By having a side business, you are showing ambition. You are building your network and personal portfolio. You are in a constant state of learning whereas many employees may not be, putting you at an advantage.
With smart visibility decisions and a little hard work, I built a successful business and I’ve become well-known in my industry as the Founder of Women in PR North America and Owner of Pink Pearl PR.
Now I use what I’ve learned to help people just like you create a visibility strategy that drives sales. In this 5 day Perfectly Planned Publicity Challenge, I’ll show you how to earn more, and put your expertise to work for you with smart publicity planning. Sign-up for the challenge!
4. Nurture your relationships.
If you want to be truly in touch with life and build a successful career, do not lose touch with the people that matter to you. Make time for close friends and appreciate your team members. Truly successful, happy people are not all about work. They know the importance of nurturing and maintaining the relationships that make all that hard work worthwhile.
Join our inaugural Women in PR North America WorkWell Conference on May 7, 2025 in Toronto, at the breathtaking Old Mill Hotel, surrounded by nature and the soothing river. Add your name to our VIP list here to get your tickets.
I’d love to personally connect with you on Instagram and you can find me on my handle: @taliadavispr
5. Narrow your focus. Stop and listen.
If you are overwhelmed by distractions, try focusing only on one single task at a time, ignoring everything else. When so much emphasis is on doing, achieving, producing in the entrepreneurial landscape, many entrepreneurs forget to really stop and listen so they can focus. Listen to your customers and clients. Listen to your followers. Listen to your peers and especially to your team. The most successful people know how to listen and follow through.
After listening to what my clients needed, I created the Public Relations Academy, an online membership to help business owners build their reputation and influence through an effective PR campaign. If someone wants to hire me to work on their public relations strategy, they need to have a healthy marketing budget because they are buying my time to pitch them to the media. I recognize that there are a lot of start-ups, and also my fellow women in public relations, that want to take a DIY approach, access PR tools to speed up the process, and inside the academy I give them the tools to get publicity.
Read my interview in Thrive Global about my public relations career journey and a few MORE lessons learned along the way.
Why should you trust my opinion?
I’m the Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. In 2017, NASDAQ recognized me as a PR Influencer, and PR Week showcased how I’m helping women in my field succeed. I’ve worked with some of the largest brands in North America at my PR agency, Pink Pearl PR to help them get featured in high profile media outlets and grow their sales. You can learn more about me here: taliadavis.com
Ways to work together:
- Media Pitching: Work with our team at Pink Pearl PR to pitch your product to major magazines, influencers, and high-profile publications.
- Digital Marketing: Work with our team to develop your search engine optimization (SEO) strategy, or manage your Google ads. Ask us about our unique PR for SEO strategy for female entrepreneurs!
- One-On-One: Work with Talia to create your signature offer and get media ready.
- Coaching and Courses: The Public Relations Academy will help you create your own PR strategy with our guidance.
If you would like to work with me personally to grow your personal brand as a female executive or entrepreneur, you can work with me at Pink Pearl PR. Book a call to see if we’re a good fit. Get on my mailing list for insider perks.
I’d love to personally connect with you on Instagram and you can find me on my handle: @taliadavispr
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