In the highly digitalized and media-obsessed world we live in, visibility is everything. Your expertise and experience are secondary to the visibility of you and your work. Therefore, I believe it pays dividends to have a publicity coach. When someone with experience guides you in public relations and personal branding, you’ll be more visible and find more opportunities to grow your business or career.
I have a FREE guide to giveaway to our Fempreneur blog readers—a fresh copy of my Content Planning Calendar.
Your Brand Equity
Some of you may be wondering why you need to hire a publicity coach. After all, if it’s about online reputation and personal brand equity, can’t you do it yourself by being more active on social media?
The truth is that most people can’t do it alone because social media is where you should be showcasing your expertise or media coverage, and it’s not the same as public relations.
A publicity coach, especially from the many talented women in public relations in our network at Canadian Women in Public Relations and American Women in Public Relations, would make that crucial difference.
Related: Download this FREE Media Interview Confidence Tip Sheet
To begin with, a publicity coach with public relations training will first analyze your existing personal brand equity. It’s hard to be objective if you were to do it yourself. A seasoned professional will tell you what your tactics lack and what you can do about them.
Your Brand Assets
Secondly, a publicity coach will know the importance of consistency. They will ensure that you regularly create content pieces for your own website, social media channels, and guest publications. Remember that the algorithms prefer consistency over quantity. With the right publicity coach, you’ll be regularly generating content that will compound to build your personal equity.
A publicity coach will help you stick to a calendar of holidays and events that are relevant to your audience. You can then use these as opportunities for publicity. This is something we are planning together inside the Public Relations Academy membership if you want to join us to hold yourself accountable.
Your Brand Confidence
A publicity coach will also know the right mix of content that you’ll have to create. If you’re adept at one method like social media posts, they might encourage you to expand your horizon and attempt long-form pieces. They might also get you to do things outside your comfort zone like going on a podcast or writing for a mainstream publication.
You can download my FREE guide to plan your content strategy in the next 72 hours.
Your Brand Management
Finally, like with any experienced professional, there will be accountability. If you want to be known in your industry, you’ll have to seriously pursue your personal brand management and it can be hard to stay focused. If there is a lapse or inconsistency, your publicity coach will point it out.
A publicity coach will remind you that unless you make yourself visible, opportunities won’t come your way.
Working with someone experienced in public relations training will give you that much-needed visibility. Since they come with the experience of having worked with numerous brands, institutions, and individuals, you get to learn from their best practices. In other words, a publicity coach will dramatically reduce the road you need to travel to be visible.
PR Power Hour Coaching
If working with a publicity coach is part of your plan this year, I’m thrilled to share that I’m working one-on-one to coach my fellow female entrepreneurs inside the Public Relations Academy.
Sign-up for our PR Power Hour coaching sessions to receive access to the public relations academy membership, voxer support, and 12 monthly coaching sessions. Learn more on the Public Relations Academy website.
Ways to work together:
- Media Pitching: Work with our team at Pink Pearl PR to pitch your product to major magazines, influencers, and high-profile publications.
- Digital Marketing: Work with our team to develop your search engine optimization (SEO) strategy, or manage your Google ads.
- One-On-One: Work with Talia to create your signature offer and get media ready.
- Coaching and Courses: The Public Relations Academy membership will help you create your own PR strategy with our guidance.
If you are interested in working on your publicity strategy with my guidance and our guest experts from Canadian Women in Public Relations and American Women in Public Relations, I encourage you to join the Public Relations Academy.
If you would like to work with me personally to grow your personal brand as a female executive or entrepreneur, you can work with me at Pink Pearl PR. Book a call to see if we’re a good fit.