This article is based on my personal experience building an online business; products mentioned were independently selected by our team. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
As a female entrepreneur, the hunt for new clients never ends. You need to always be out there generating leads, even when you have plenty of work to keep you busy. It takes time to nurture relationships and you never know when you’ll bump into a lucrative business opportunity.
Design Your Dream Business
One program I wholeheartedly recommend is Marie Forleo’s B-School program. I’ve spent years following Marie Forleo‘s advice to build my public relations business, and I return as a B-School alumni regularly. In fact, that’s one of my favorite parts of the program – you get lifetime access! By following Marie’s advice, I’ve been able to build my dream business, and I’m always learning something new. Wondering what I’ve been building? Check out the Public Relations Academy and join me inside my community.
Here are 7 methods for finding new clients as a female entrepreneur.
Ask for Referrals
The best business comes from referrals. A happy client tells others about you and the new person already knows the unique value you offer. We usually wait for referrals to naturally occur, but it’s even better to ask for them proactively. Make it a regular part of your business operations. Whenever you receive positive feedback from a client, ask if there’s anyone they know who could use the help too.
Join Social Media Groups
Social media is essential for finding new clients, but are you active in groups? There are groups, such as the Fempreneur Network, dedicated to every single topic of interest on these platforms. These are places where people get together and discuss common interests. If you’re active there, you’ll raise your visibility.
Build Your Email List
According to Amy Porterfield, your email list is the only asset with a return of $36 for every $1 dollar you spend. Isn’t it time you cashed in?
If you didn’t know before, you do now → an email list is the #1 most profitable asset in any business. Yet few entrepreneurs commit to growing a list that generates consistent revenue.
Their indifference is your advantage! In this free masterclass you’ll discover how to monetize your list, run rings around the competition, and grow your revenue with email.
Following this free masterclass, you won’t need to shout into the social media void the next time you need a quick cash boost. You’ll simply send out an email — and unlock the money that’s already waiting for you in your inbox. Click here to choose a time that works for you.
Speak at Industry Events
Find industry events and trade shows to speak at online or offline. Share your expertise with people and you’ll find new clients. Give a presentation on a topic related to the work you do, then encourage participants to follow you online. By teaching them, you’ve already started the relationship by giving them something of value they can use.
For example, I speak at events for American and Canadian Women in Public Relations (Women in PR North America) and this gives me the opportunity to share my expertise as a public relations expert. Check out this wine and cheese reception I hosted in Toronto at Freda’s Boutique (the evening did not disappoint)!
Hold your own educational events online through webinars. The great thing about webinars is that you don’t have to attend physically. They are low-cost and people from anywhere in the world can join. While you share your expertise with participants, you can start building a relationship with them.
Send out Press Releases
Whenever there’s any news related to your business or your industry, put out a press release. There are directories where you can publish press releases online and media outlets will pick them up. You can also use press releases as content on your website or social media.
Press releases are wonderful for your search engine optimization (SEO) strategy!
Write Guest Blog Posts
Guest blogging helps you reach a new audience with your expertise. Reach out to blogs in your niche with a pitch for a post and see if they’ll publish it. They get a free piece of high-quality content and you get exposure to their audience. Approach guest blogging strategically, writing and publishing on a regular basis to high-traffic blogs.
Related: Read my article on the Paperbell blog to learn 5 free ways to get coaching clients fast!
Create Informational Products
Pay it forward by offering information products. Info products are cheap and easy to produce. They can be published on your website and other places online for potential clients to download and enjoy in exchange for their email address. You can then market to them through email.
Download my FREE guide to plan your content strategy in the next 72 hours.
Create a Strategic Marketing Mix
Always be on the lookout for new marketing channels and strategies. Add them to your mix one by one and monitor the results. Gradually, you’ll have a whole arsenal of techniques to help find new clients. Learn how to develop a purposeful marketing plan, online and off.
Be organized and specific as to how you are delivering content to your niche, and stick to your marketing schedule. Learn what promotional vehicles will work for you (and which ones to avoid) so you can easily create your amazing business year.
We walk you through it step-by-step with our video tutorials and audio guides inside the Public Relations Academy.
Ways to work together:
- Media Pitching: Work with our team at Pink Pearl PR to pitch your product to major magazines, influencers, and high-profile publications.
- Digital Marketing: Work with our team to develop your search engine optimization (SEO) strategy, or manage your Google ads. Ask us about our unique PR for SEO strategy for female entrepreneurs!
- One-On-One: Work with Talia to create your signature offer and get media ready.
- Coaching and Courses: The Public Relations Academy will help you create your own PR strategy with our guidance.
If you would like to work with me personally to grow your personal brand as a female executive or entrepreneur, you can work with me at Pink Pearl PR. Book a call to see if we’re a good fit. Get on my mailing list for insider perks.
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