This article is based on my personal experience with creating sales funnels; products mentioned were independently selected by our team. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
When I started my PR agency, I did what many entrepreneurs do—I hustled. Hard.
I spent hours on discovery calls, manually sending proposals, following up with leads, and onboarding clients one by one. I was working in my business non-stop, but I wasn’t growing beyond the hustle. I was constantly busy, but I wasn’t truly scaling.
One night, after yet another late evening responding to emails, I realized something had to change. That’s when I discovered the power of an automated sales funnel—and honestly, I wish I had set one up sooner.
If you want to learn how to set-up an automated sales funnel, click here to join the One Funnel Away Challenge!
The Turning Point: Realizing the Power of Automation
At first, I resisted. I told myself, “PR is a relationship-based business. I need to be hands-on.” But the truth? A well-designed funnel doesn’t replace relationships—it simply ensures you’re spending time with the right people.
Once I set up my automated sales funnel, my entire business changed:
- I stopped chasing leads – My funnel pre-qualified potential clients, so by the time they booked a call, they already understood my process and were ready to invest.
- I saved hours each week – Automated emails, landing pages, and scheduling tools handled 80% of my sales process. No more explaining the same thing over and over.
- I attracted better-fit clients – The people who made it through my funnel weren’t just curious; they were serious about working with me.
- I made sales in my sleep – Literally. I woke up to payment notifications from clients who had gone through my funnel overnight.
Here’s what I learned the hard way: If you don’t know how to build a high-converting funnel, it will take you longer to get results.
Skip the Trial and Error: Learn from an Expert
I wasted so much time trying to piece everything together myself. I’d create an opt-in that didn’t convert, tweak my emails without a real strategy, and wonder why my funnel wasn’t working.
It wasn’t until I invested in learning from an expert that things finally clicked.
- I learned how to position my offer for conversions.
- I discovered which funnel types actually scale.
- I stopped guessing and followed a proven strategy.
The truth is, not every funnel works for every business. If you’re serious about scaling, you need to invest in learning the right funnel for your offer.
If you want to learn how to set-up an automated sales funnel, click here to join the One Funnel Away Challenge!
Which Funnel Is Right for You?
There are three key funnels that scale successfully:
- Low-Ticket Funnel – Perfect for digital products. Sell a mini-course, ebook, or template with a tripwire offer.
- High-Ticket Application Funnel – Ideal for services, PR agencies, or coaching programs. Leads go through a qualification process before booking a call.
- Evergreen Webinar Funnel – Great for digital products, coaching, or course creators. A pre-recorded webinar sells your offer on autopilot.
The key is to pick a funnel type that aligns with your offer and attracts buyers—not just freebie seekers.
The front-end of your funnel grabs attention, but the backend is where the money is made.
How to Build a Funnel That Converts
Here’s how to make your funnel work:
- Create an irresistible lead magnet – A freebie isn’t enough; it needs to provide real value. A short challenge, a spreadsheet they can actually use, or a paid mini-offer can qualify your leads.
- Map out their journey – What are they moving away from, and what are they moving toward? Your funnel should guide them to the next step.
- Optimize for conversions – If your funnel isn’t converting, it’s not ready to scale. The real profit happens when you refine your backend and maximize your upsells.
Ready to Set Up Your Funnel?
Do you know how to set this all up? That’s why you need to get funnel training.
Pick a platform and go all in. There’s no shortcut to scaling—but with the right strategy, you can skip years of trial and error.
I wish I had done this sooner. Don’t make the same mistake I did. Start now, and your future self will thank you.
Want to learn how to build a high-converting PR funnel?
The One Funnel Away Challenge is a step-by-step challenge designed to help entrepreneurs, business owners, and marketers build a high-converting sales funnel from scratch—so you can grow your business faster than ever.
You’ll get daily live training, expert coaching, and an action plan to take your idea from concept to launch. Whether you’re starting from zero or optimizing an existing funnel, this challenge will give you the clarity and strategy you need. Register for the One Funnel Away Challenge here!
Ways to work together:
- Media Pitching: Work with our team at Pink Pearl PR to pitch your product to major magazines, influencers, and high-profile publications.
- Coaching and Courses: The Public Relations Academy will help you create your own PR strategy with our guidance.
I’d love to personally connect with you on Instagram and you can find me on my handle: @taliadavispr
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