From slashing wages to environmental disasters to half-hearted allyship, the behavior of corporations over the past few decades has eroded public confidence in businesses. According to this report by the Edelman Trust Barometer, only 52% of global respondents trust businesses, with that number dropping to 48% in the USA.
That’s why it’s more important than ever to integrate an authentic personal brand into your business brand. Consumers want to interact with real people, not some faceless company they can’t relate to personally.
As a business owner, presenting your authentic self in your business brand will enable you to act more confidently, find like-minded clients, and align your company with your values.
Join my FREE Facebook group the Fempreneur Network to connect with your fellow female entrepreneurs.
I’m hosting a complimentary webinar to share my personal tips for attracting an audience of buyers to your brand.
For months we’ve been asked to do a workshop on creating a memorable brand image and we finally caved (you’re welcome)!
However, instead of just doing another run-of-the-mill workshop that the others are charging for, we decided to do things a bit differently (and it’s free).
During our time together, we’re going to walk you through step-by-step a proven strategy for getting new customers, even if you have ZERO experience as a female entrepreneur.
No more confusion, no more wasted time & money, and no more running around looking for the right answers. This is just actionable information you can use to generate an income with your memorable brand.
Everything will be clear as to what you need to be doing after this training.
We guarantee you’re going to leave this webinar feeling inspired, ecstatic, and confident that you’re going to go out there and crush it with your business.
Get the details here: https://www.taliadavis.com/class
Now, in this post, I’m sharing some of the results I achieved when I integrated my personal brand into my business brand so you can do the same.
Embracing Female Entrepreneurship in My Business
When I first started my PR Agency Pink Pearl PR, I tried to keep my story and persona separate from my professional work. After all, “professional” has traditionally been synonymous with “impersonal.”
You can imagine the irony when I realized that the best PR move for my own PR agency was to showcase my true self – a woman in entrepreneurship dedicated to supporting others like me. I had come to understand my values not as something to hide, but rather as strengths that demonstrate why I’m so passionate about my work. And the benefits were immediate.
I’d love to personally connect with you on Instagram and you can find me on my handle: @taliadavispr
Increased Motivation
Once I aligned my business with my values, it no longer felt like work. Instead, every project took on greater meaning, as I was not just striving for financial success, but also fulfilling my higher personal goals.
Meaningful Relationships
Framing my business around female entrepreneurship allowed me to grow a network of clients and partners who shared my values of feminine leadership. These shared values enable us to unite around a common mission, and form stronger working relationships.
Indeed, our values have been the driving force behind so many ambitious and rewarding endeavors, like the formation of my association for women in public relations across the Americas.
Clarity and Confidence
By operating my business according to my personal principles, I’m not compromising myself for the sake of a business move. The sense of liberation from not having to maintain a façade will give you more energy to put back into what you truly love about your company and its overarching business goals.
You Are Your Business
What makes your business special to begin with is what you bring to it as an individual. Accordingly, the closer you can align your brand with yourself, the more special others will perceive it as well.
Join my FREE Facebook group the Fempreneur Network to connect with your fellow female entrepreneurs.
Ways to work Together
- Media Pitching: Work with our team at Pink Pearl PR to pitch your product to major magazines, influencers, and high-profile publications.
- Digital Marketing: Work with our team to develop your search engine optimization (SEO) strategy, or manage your Google ads.
- One-On-One: Work with Talia (that’s me) to promote your new brand through our start-up Public Relations Accelerator program.
- Coaching and Courses: The Public Relations Academy membership will help you create your own PR strategy with our guidance. We also have some individual courses you can join, such as the Personal Branding Blueprint course.
If you would like to work with me personally to grow your personal brand as a female executive or entrepreneur, you can work with me at Pink Pearl PR. Book a call to see if we’re a good fit.
