What is the biggest difference between businesses that have customers and clients knocking at their doors and businesses that cannot get anyone to buy?
They do not take the time to make themselves visible! Inside the Public Relations Academy, we give you media leads so you can pitch your brand and get media attention. We help you stay laser focused on building your influence and creating your overall PR strategy.
I am often asked about why I created the Public Relations Academy, so I created this blog post to help you decide if it is a good fit for your own business as a female entrepreneur.
Perfectly Planned Publicity Challenge
Before I tell you about the Public Relations Academy, I want to make sure you don’t miss your chance to join the Perfectly Planned Publicity Challenge.
Publicity is all about getting the message about your business and its unique offerings to the media and your customers. You know your business better than anyone else and you can identify the unique value you offer and share it with the world.
The Perfectly Planned Publicity Challenge will help you get your visibility back on track so you can finally live the life of financial freedom you’ve always dreamed of, and spend more time with those you love. Let’s see your happy dance (hello sales)!
Register for the Perfectly Planned Publicity Challenge here.
The Public Relations Academy is designed around two main experiences: the Accelerator and the VAULT membership.
The Public Relations Academy Accelerator
The Public Relations Academy Accelerator program runs from Monday, April 17, 2023 until Friday, May 26, 2023. Our team will be live inside the course group to answer your questions in real time! After the 6-week period, you will receive lifetime access to the program materials so you can revisit it.
The primary goal is to help you focus your marketing efforts on the activities that will increase your sales and grow your revenue.
You will learn how to:
➔ Increase your search engine rankings to get found online.
➔ Grow your email list and build a waitlist for your offers.
➔ And BOOK MORE CALLS with potential clients, customers, or investors.
The Public Relations Academy VAULT Membership
The Public Relations Academy membership is designed to further support you, and help you stay accountable with your online marketing goals. Once you have an understanding of the activities that are helping you to increase your revenue, we help you get media attention so that you can scale. Inside the membership you will receive access to our media leads, public relations templates, guest expert talks, and a new monthly training to hold you accountable.
Why should you trust my opinion?
I’ve spent years studying online marketing trends and learning from many leading business owners, such as Marie Forleo. What worked in marketing a few years ago, doesn’t work today. You need to stay on top of marketing trends as a female entrepreneur to grow your sales and learn from others that have the brand success you desire.
I’m the Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. In 2017, NASDAQ recognized me as a PR Influencer, and PR Week showcased how I’m helping women in my field succeed. I’ve worked with some of the largest brands in North America at my PR agency, Pink Pearl PR to help them get featured in high profile media outlets and grow their sales. You can learn more about me here: taliadavis.com
5 Reasons You Need Public Relations Guidance
Here are 5 reasons that you should consider joining the Public Relations Academy:
1. You Need Clients and Sales
If you want to build a successful business as a female entrepreneur, you need to increase your visibility. If no one knows who you are, or what you offer, then how can you sell your products or services, get brand deals, or build a successful career?
You already have an existing business foundation, but marketing is a challenge. You need to become memorable and build your influence as a female entrepreneur to grow your brand. When you are quoted in the media as an expert, your customers will notice, and they will flock to you instead of the competition.
If you are working in-house for an organization as a PR professional, your job is ultimately business development. Your role is to build the reputation of the organization you have been hired to represent. Your return on marketing investment (ROMI) is measured by your ability to attract new clients and customers. If you are not able to demonstrate how your public relations efforts are helping the organization grow, you will not grow in your career.
While you’re here, you can download my FREE guide to plan your content strategy in the next 72 hours.
2. You Want to Build Your PR and Marketing Skills
As a female entrepreneur, you must take the time to learn how you can market your business. If you do not take the time to invest in those skills, then you will not be in control of your success.
As a public relations professional, you need to learn everything you can about public relations as a strategy to grow in your career. Mastering a skill takes time and you need to be constantly learning to become successful.
3. You Crave Community and Support
You want to align yourself with other female entrepreneurs that are working towards the same goal: getting publicity and mastering public relations strategy.
You want to be part of a community and bounce ideas off each other to create your PR strategy. You want to collaborate with like-minded successful businesswomen, get PR tips and advice to ensure that what you are doing works. You want to exchange ideas and learn about the power of PR from other professionals as you work towards building an influential brand.
4. You Want to Grow Faster
You are busy running your business and you want to grow your brand faster, but you do not have the time to do “all-the-things.” You want access to templates, and you need a publicity roadmap so you can stay focused on your goals. You want access to a PR expert to tell you what to do next so you can keep moving forward. You want to know what public relations tactics work, and what public relations tactics to avoid.
You are willing to implement a proven public relations strategy so you can get more customers and clients for your own business or for your organization.
5. You Want to Be Inspired
You want to continually learn from other female entrepreneurs who have grown a successful business and experts in the PR field. You want to grow your professional development and PR skills through first-hand interactions with the pros. You want a support team to keep you feeling motivated and inspired.
If this sounds like you, then sign-up for the Public Relations Academy to access our step-by-step, publicity program to learn how to pitch the media, write content with a unique angle, and create a visible brand image that will drive sales.
You can also buy the FEMPRENEUR book available on Amazon to read more of my business-building secrets.
Ways to work together:
- Media Pitching: Work with our team at Pink Pearl PR to pitch your product to major magazines, influencers, and high-profile publications.
- Digital Marketing: Work with our team to develop your search engine optimization (SEO) strategy, or manage your Google ads. Ask us about our unique PR for SEO strategy for female entrepreneurs!
- One-On-One: Work with Talia to create your signature offer and get media ready.
- Coaching and Courses: The Public Relations Academy and Accelerator will help you create your own PR strategy with our guidance.
If you would like to work with me personally to grow your personal brand as a female executive or entrepreneur, you can work with me at Pink Pearl PR. Book a call to see if we’re a good fit. Get on my mailing list for insider perks.