How To Plan Your Publicity Stories

As a busy female entrepreneur, you likely have a lot of brand stories to tell, but you don’t know how to turn your stories into publicity for your brand. The first thing you need to do in order to get results from your publicity efforts is to get yourself organized! Part of your system for telling the public about your products and services is to create and maintain a calendar for getting things done. With an organized and systematic approach, you’ll feel less stressed and get more accomplished in your publicity efforts from day one.

You need to maintain a schedule for publishing news with journalists, being active on social media, and keeping things moving. It takes a bit of upfront work to set up this schedule, but once you get in the flow, it will save you time and work elsewhere.

You need stories to use for your publicity. It’s a good idea to look ahead and mark your calendar for timely events that you can use for publicity purposes.

These could be holidays or events in the news, like Mother’s Day, the release of a new kids app, or an online event like Earth Day for 2020. Mark these ahead of time so you can have your publicity piece written and ready to distribute to journalists well in advance.

It could also be something inside your business, such as the launch of a new product, the opening of a new membership, or an anniversary or other milestone. Each event can be a valuable piece of publicity, but you have to make it newsworthy so it appeals to journalists.

Here are some tips on effectively managing your calendar to get the most out of your efforts:

  • Integrate your publicity calendar with your other calendars so it doesn’t get forgotten
  • Take large tasks and break them up into small tasks you can put on a daily to-do list
  • Be flexible. You should try to stick to your calendar as closely as possible, but be prepared to make changes as necessary.
  • Include regular sessions to monitor your results.

When you are planning your publicity pieces, ask yourself these questions:

  1. What are your goals for your publicity?
  2. Who is your target audience?
  3. What is your key message?

As part of your planning, you’ll need to answer these questions. You can then decide how to go about getting publicity on local radio or TV, in an industry publication, or in an online magazine.

Keep in mind that writers, interviewers, and influencers have their own deadlines and may need a contact from you weeks or even months before a specific event takes place. This is something you should put on your schedule. There are many steps that lead up to each piece being published or aired, such as pitching stories to journalists and influencers. Each step along the way should be on your calendar to ensure it gets done in a timely fashion. Events, online or offline, offer an excellent opportunity for publicity. Find events happening in your industry and attend each along with a pitch to journalists in industry or local publications.

Join the Public Relations Academy to take your creative ideas and put them into a systematic plan to help you deliver the content you need to succeed. You can also sign-up for our one-on-one coaching monthly strategy calls. Visit to take the FREE 5 Day Perfectly Planned Publicity Challenge. *Special Offer* Sign-up for Kajabi FREE for 28 days * 

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