As a female entrepreneur, the hunt for new clients never ends. You need to always be out there generating leads, even when you have plenty of work to keep you busy. It takes time to nurture relationships and you never know when you’ll bump into a lucrative business opportunity.
Here are 7 methods for finding new clients as a female entrepreneur.
Ask for Referrals
The best business comes from referrals. A happy client tells others about you and the new person already knows the unique value you offer. We usually wait for referrals to naturally occur, but it’s even better to ask for them proactively. Make it a regular part of your business operations. Whenever you receive positive feedback from a client, ask if there’s anyone they know who could use the help too.
Join Social Media Groups
Social media is essential for finding new clients, but are you active in groups? There are groups, such as the Fempreneur Network, dedicated to every single topic of interest on these platforms. These are places where people get together and discuss common interests. If you’re active there, you’ll raise your visibility.
Speak at Industry Events
Find industry events and trade shows to speak at online or offline. Share your expertise with people and you’ll find new clients. Give a presentation on a topic related to the work you do, then encourage participants to follow you online. By teaching them, you’ve already started the relationship by giving them something of value they can use.
For example, I speak at events for Women in PR and this gives me the opportunity to share my expertise as a public relations expert. Check out this wine and cheese reception I hosted in Toronto at Freda’s Boutique (the evening did not disappoint)!
Hold your own educational events online through webinars. The great thing about webinars is that you don’t have to attend physically. They are low-cost and people from anywhere in the world can join. While you share your expertise with participants, you can start building a relationship with them.
Send out Press Releases
Whenever there’s any news related to your business or your industry, put out a press release. There are directories where you can publish press releases online and media outlets will pick them up. You can also use press releases as content on your website or social media.
Press releases are wonderful for your search engine optimization (SEO) strategy!
Write Guest Blog Posts
Guest blogging helps you reach a new audience with your expertise. Reach out to blogs in your niche with a pitch for a post and see if they’ll publish it. They get a free piece of high-quality content and you get exposure to their audience. Approach guest blogging strategically, writing and publishing on a regular basis to high-traffic blogs.
Related: Read my article on the Paperbell blog to learn 5 free ways to get coaching clients fast!
Create Informational Products
Pay it forward by offering information products. Info products are cheap and easy to produce. They can be published on your website and other places online for potential clients to download and enjoy in exchange for their email address. You can then market to them through email.
Download my FREE guide to plan your content strategy in the next 72 hours.
Create a Strategic Marketing Mix
Always be on the lookout for new marketing channels and strategies. Add them to your mix one by one and monitor the results. Gradually, you’ll have a whole arsenal of techniques to help find new clients. Learn how to develop a purposeful marketing plan, online and off.
Be organized and specific as to how you are delivering content to your niche, and stick to your marketing schedule. Learn what promotional vehicles will work for you (and which ones to avoid) so you can easily create your amazing business year.
We walk you through it step-by-step with our video tutorials and audio guides inside the Public Relations Academy.