As a female entrepreneur, it’s critical to consider how you should invest in your business in order to keep building your brand. Investing in your own expertise is one of the fastest ways to help your company remain attractive to your target audience.
Over the next four weeks we will be sharing our Fempreneur tips for amplifying your marketing efforts so that you can increase your profits and finally grow your business this year. You can follow along in the series here.
In the first part of the series, we shared how you can plan ahead to ensure your marketing success as a female entrepreneur.
In the second part of the series, we discussed how you can build your email list with prospects to help ensure your marketing success.
In the third part of the series, we are sharing how you can feel confident using promotional tactics to market your products or services with integrity.
Week Three – Promotional tactics to grow your sales
You’ve likely read a lot about promotional tactics, but some of what you read just doesn’t feel right as a fellow successful Fempreneur.
The fact is you don’t have to resort to these tactics to succeed at building a successful business as a female entrepreneur. You can market your products with integrity because all the products you create and find are exactly what you claim they are. No marketing “fluff” required! When you are proud of your products you can promote them on social media, within your blog posts, and in your emails to your prospects and feel wonderful about it.
There is never a reason to feel guilty about making money from your products or services when they are of high quality and you truly feel that you are helping someone.
There are many different products and services out there to promote, and along the way you’ll likely create your own. Choose top notch products, use them first, and be honest about them. When you create something of your own, make it the best you are capable of making it. Again, as long as you are completely honest about the products and services you promote, you should not have any issues with product promotion.
Anything you do starts with the products that you create.
If your product is not top notch you will feel bad about trying to get people to buy it because you will not feel honest or good about it. Instead of doing that, create a product or service that solves problems for your audience in a way that no one else can. If you do that you’re going to feel great about promoting it to others in multiple ways, because you’ll be proud of it.
If you promote other people’s products or services, it’s important to try out at least a few of the products and services put out by that business. The reason is that unless you try it out you will have no idea whether the products are as good as they say they are. I don’t know about you, but I don’t feel very good about sharing a product or service I haven’t tried myself. More than likely if you try a couple and they are of high quality you can be safe to promote the other products or services from that business. The truth is you’re just going to feel better if you know what the products are like before you promote them. Can you relate?
Always be completely honest about every product or service you promote.
If you are always honest about every product or service that you promote, focusing on the problems it solves for your audience you’ll never go wrong. The blog posts you write, the sales pages that you create, everything is designed to promote the solutions the product provides. If you can remember to focus on solutions, you’ll write honest promotional materials about each product or service and feel good about it.
Exceed your customers expectations and you will get a customer for life.
TV advertising often focuses on something called “puffery” and that is actually an acceptable thing to do in advertising. “This is The BEST mascara you’ll Ever Need” this is puffery. You really don’t know if it’s the best mascara, but you say that because right now you believe it to be true. Lying would be something like, “You’ll grow new lashes in 2 days” using our product. You know that’s impossible so to say so would be lying. Instead, create marketing promotions that tell the truth about your product or service so that when your customer buys it, they’re blown away by how wonderful it really is.
Creating and promoting products and services that you know to be effective will not require you to do anything you are uncomfortable with. In fact, when you know about products that can help your audience, not promoting them would be much worse! You would be doing your audience a disservice by not telling them about it.
Overall, regardless of the marketing strategy you choose, planning out what you will do each week, then simply repeating it every time you have a new product or service will help you become more successful than you ever thought possible. If you play your cards right, the truth is, increasing your profits is simply a few weeks away.
We get it, you’re busy running your business and you need a step- by-step plan to help you keep growing. The benefits of keeping on top of the latest marketing trends will have a big impact on your bottom line and we’ve already done all the work for you at Fempreneur.
You can access the Fempreneur marketing workshops from anywhere across the globe and if you are serious about really growing your business this year, we encourage you to join us in the Fempreneur Becoming Memorable Program.
Can you do us a favor? If you enjoy our marketing tips, can you share it on social media using the social media buttons below this post?
We would also appreciate your testimonial! Please share your comments on the Fempreneur Facebook page or in the Fempreneur Official Facebook group. Thank you for being a part of the Fempreneur community of like-minded female entrepreneurs.
Cheers to your success!