Dear fellow female entrepreneur,
If you want to be successful at marketing, especially online, there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success.
After you have created your product or finally discovered what you will offer to this world; marketing needs to be next on the top of your list. Marketing can sometimes be left to the sidelines, but if you really want to be successful as a female entrepreneur, you must make it a priority.
As a female entrepreneur, it’s critical to consider how you should invest in your business in order to keep building your brand. Investing in your own expertise is one of the fastest ways to help your company remain attractive to your target audience.
Over the next four weeks we will be sharing our Fempreneur tips for amplifying your marketing efforts so that you can increase your profits and finally grow your business this year.
Follow along here:
Week One – Planning ahead to ensure your marketing success
One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so for any given product or service. It’s not a one and done proposition. It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel.
Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of prospects. Make it your goal to fill your list so that you can market your products and services repeatedly to your audience in a more direct way. Create ongoing campaigns for your autoresponder segmented by where, when and how a prospect signs up for your list. If you know in advance what you will write about on your blogs, social media and in email marketing, you’ll be more successful.
You’ve likely read a lot about promotional tactics, but some of what you read just doesn’t feel right as a female entrepreneur. The fact is you don’t have to resort to these tactics to succeed at building a successful business. You can market your products with integrity because all the products you create and find are exactly what you claim they are. No marketing “fluff” required. When you are proud of your products you can promote them on social media, within your blog posts, and in your emails to your prospects and feel wonderful about it. There is never a reason to feel guilty about making money from your products or services when they are of high quality and you truly feel that you are helping someone.
Even if your business is online-based, getting exposure may require that you step outside of your comfort zone and start using other mediums such as radio interviews, guest blogging, authorship, speaking engagements and more to engage with your audience.
You might also want to consider strategic joint ventures or advertising Facebook.
Regardless of the strategy you choose, planning out what you will do each week, then simply repeating it every time you have a new product or service will help you become more successful than you ever thought possible. If you play your cards right, the truth is, increasing your profits is simply a few weeks away.
We get it, you’re busy running your business and you need a step- by-step plan to help you keep growing. The benefits of keeping on top of the latest marketing trends will have a big impact on your bottom line and we’ve already done all the work for you.
You can access the Fempreneur marketing workshops from anywhere across the globe and if you are serious about really growing your business this year, we encourage you to join us in the Fempreneur Becoming Memorable Program.