Welcome to the second episode of the Fempreneur podcast, the place to be to learn about marketing, branding and public relations as a female entrepreneur. I’m your host, Talia Davis, and I’m thrilled that you are joining me online here.
In this episode, you will learn how you can build your media chops. My goal is to inspire you to take action to reach out to some media outlets and get some exposure for your brand.
I’d love to personally connect with you on Instagram and you can find me on my handle: @taliadavispr
Tell me on Instagram… What media outlet is on your goals list?
CNN? Entrepreneur.com? Inc, Magazine? Maybe it’s Oprah?
You want to have the opportunity to build your media chops. I know that as a successful female entrepreneur you are willing to do the work, but you aren’t getting a response from the larger media outlets and you are wondering what you’re doing wrong.
Always be on the lookout for media outreach opportunities, whether it’s a chance at a regular column in your hometown newspaper, or a sound byte on the national news. The more media exposure you have, the more you will attract, and before you know it, you might just be sharing the stage with Oprah Winfrey.
As a special bonus on the Fempreneur Podcast, I’m going to tell you what it really takes to get some media exposure.
If you know a fellow female entrepreneur that needs to listen to this podcast, please share it with them! You can direct them to Fempreneur.com where I have all the resources they need including a link to this episode.
For both new and established business owners, this is a powerful lesson: In order to stand out from the crowd, you need to develop your signature system – you need to create your unique offer.
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Talia Beckett Davis is the Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. She has worked with some of the largest brands in North America at her PR agency Pink Pearl PR to help them get featured in high profile media outlets and grow their sales.
Join the Public Relations Academy to take your creative ideas and put them into a systematic plan to help you deliver the content you need to succeed. You can also work with Talia one-on-one through monthly strategy calls.