To become a successful female entrepreneur, you need to focus on building a sturdy business foundation from the very beginning.
Take a look at all the companies that you admire and take note of how long they’ve been in business. Are they successful? Do you dream of reaching that level of success? Do you have the skills and determination to be that successful?
Of course, we also hear stories of businesses closing their doors; some after just a few years and others after much longer runs. However, if you spend your time mapping out your business idea and setting a firm foundation on which to grow, you’ll set yourself up for success instead of failure.
Let’s explore a few questions to get you thinking in the right direction…
- Do you have a viable business idea? Have you done your market research to determine if there’s a need for your product or services? If you have skills and natural talent, you can find your niche and be successful. Businesses based on trends or fad products have a harder time sustaining themselves because fads disappear and trends change, which can leave you closing up shop rather quickly.
- Do you have start-up money or need investors? Opening a service-based business is rather simple and doesn’t require much upfront investment, but you also need to think about the “big picture” or your long term goals. Will you need to upgrade your equipment? Will you need state-of-the-art equipment or a simple computer upgrade? Do you plan to employ locals or will you outsource tasks to independent contractors? Do you have all your business paperwork filed correctly? Alternatively, opening a product-based business will require you to spend money building your inventory or manufacturing your own products.
- Do you have a professional online presence? What does your website look like? If you haven’t started it yet, fabulous! Hire a talented web designer who can add a professional flair so it doesn’t look like a DIY website. Look at all your social media profiles. Do they look similar, with your current headshot photo and brand colors? Do your posts talk about your business and field of expertise or are you chatting with your college buddies? Look objectively at your social media and do an overhaul so your posts and images all convey a professional, expert image.
- Do you have a marketing plan? Yes, planning is a vital part of running a successful business. You shouldn’t look at your computer screen and wonder what to do next. You shouldn’t have to depend on the kindness of your friends and family to continuously send you business. YOU need a plan for finding those prospects and knowing what will attract them to you.
If you have the desire to succeed, you can certainly make it happen. Focus on creating a stable foundation for your business and continuously tweak your marketing plan to attract prospects.
Not a fan of planning? Our quick and easy planner is just what you need…
If you keep thinking about starting your own business, but don’t know where to start, the (FREE) Fempreneur 48 Hour Side Hustle Planner is just the tool you need. Our planner is designed to help you sort out what you want to do and discover if it’s a sustainable idea, all within 48 hours.
We even walk you through how to plan prices, how to discover your dream client, and how to set up a marketing/social media plan you can use every day. Get started on the right foot with some research and soul-searching exercises designed specifically for female entrepreneurs.
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At Fempreneur.com, we have the resources you need to build your business the right way from the very beginning.