COACHING PROGRAM

Learn how to develop a reputation for your expertise and credibility in a particular market, while growing that reputation through strong relationships with your target audience. 

Join us in our 90-day influence accelerator program. 

We will help you become memorable.

Whether you are an individual, a big business or a small start-up, it might seem like everyone is getting into the media spotlight and making their mark online. 

Do you wonder how those big-name experts got to where they are? We are talking about the people who you see on social media, in the news, on popular blogs, and anywhere else you’re looking for solid advice and recommendations. 

They’re the people who your customers go to when they want the latest scoop or tips. Wouldn’t it be great if YOU were one of those global influencers? 

When you’re seen as an authority in your field, you have the power to affect people’s behavior. As an industry influencer, you have a strong relationship with your target market. They trust you, hang on your every word, and come to you when they need help.

That means you’ll also sell more products or services, attract even more media attention, and get requests for partnership opportunities. Let us help YOU develop that reputation.  

INTRODUCING BECOMING MEMORABLE 

BUILD YOUR REPUTATION AS AN EXPERT

 

In the Becoming Memorable Program you will learn how to establish yourself as a credible expert and build a community of raving fans. You will learn how to connect with the media and get featured regularly. We will help you become a memorable, global influencer. 

 

PROGRAM MATERIAL

Becoming Memorable is a 90-day influence accelerator program focused on the key steps you need to take to build your authority as a thought leader. 

 

You will learn how to connect with media professionals and build an unforgettable, influential brand.  The Becoming Memorable program contains everything you need to build a brand image that is a memorable asset and will drive business performance over time.  You will receive access to coaching calls with Talia to support you as you finally work towards creating a profitable, memorable brand that is ready to flourish, fabulously.

 

VIP COACHING CALLS

Private accountability calls with Talia Davis.

You will receive six 60-minute private coaching calls with Talia Davis to hold you accountable throughout the program. Our goal is to ensure that you receive the support you need to accomplish your business goals. 

COMMUNITY

Connect with fellow entrepreneurs in our community through our private groups. 

Our online community will serve as your opportunity to build lasting partnerships and will support you on your own business journey.

BRAND VALUE

Learn how to create brand value and build an asset that will reward you for years to come.

You will learn how to create brand equity and provide true value for your loyal, raving customers. 

MEMORABLE TOOLS

The program includes videos, audio guides, templates, checklists and step-by-step guides to build your global influence.   

We provide you with all the tools you need to create a memorable, influential brand image – content planning templates, storytelling exercises, media kit samples, key dates for your thought leadership planning, interview checklists, pitch templates, interview examples, PR coverage tools, social media tools and much more. 

 

PROGRAM CURRICULUM

BECOMING MEMORABLE

ONE-ON-ONE COACHING 

Extensive support that will get you the brand success you desire.

The Becoming Memorable  program will show you how to establish yourself as a credible expert and build a community of raving fans around your brand. You will learn how to connect with the media and get featured regularly. We will work together to help you become memorable.

You will engage with modules and a library of bonus resources to help you create a memorable brand. Each module is filled with videos, audio guides, templates, and workbooks. You will also receive access to our one-on-one coaching calls to support you as you finally work towards creating a profitable, memorable brand that is ready to flourish.

PART 1

Create Your Global Influence Mindset

We’ll start by discussing the power of influence marketing, a few of the key traits of an industry influence, and the tremendous value you’ll create for your business when you become a recognized authority in your field.

Influential business executives can communicate effectively within their marketplace. They understand the psychological side of marketing, the power to influence someone’s behaviors and beliefs about purchasing.

  • Gauge and improve the strength of your online reputation.
  • Identify influence marketing opportunities and benefit from them.
  • Use simple methods proven to build the perception that you are an influential specialist in your market.
  • Create market-appropriate content that shows you as an expert in your field.
  • Locate the areas online where you need to be present to best grow your influence.
  • Measure and monitor your online influence in your target market.
  • Increase your customer base and loyalty by reinforcing your credibility as someone who is influential in your field.
PART 2

Become a Memorable Authority 

The fastest way to be seen as an authority figure is through guidance from someone who has already become one. 

You can’t be everywhere at once, but you’ll need to be visible in a LOT of places to build your influence. In this part of the program, you’ll identify the places you need to be to spread your influence, so that you can start systematically building your reputation as a thought leader. 

  • Become visible online and offline, become vocal, tell people what you do, share your experiences, and offer advice to the right audience. 
  • Build your credibility to gain more visibility, new followers and potential new clients. 
  • Learn how to be viewed as a trusted expert in your field. 
  • Learn how to stand out from the crowd as an industry leader. 
  • Learn how to get your content published on authority sites, such as Inc Magazine, Forbes, or the Huffington Post. 
  • Plan your content, service offerings or product promotions for the next 12 months!
PART 3

Make Your Memorable Mark

By this part of the program, you will have developed a pitchable brand worthy of media attention and started the process of becoming an industry authority figure. Now we will show you how to make your memorable mark!

  • Learn how to speak the language of editors and online influencers. 
  • Create your online media kit and get found by editors looking for an authority figure. 
  • Learn why editors select the products or services they do and create demand for your own brand. 
  • Create your winning pitch and learn how to get featured in high profile publications. 
  • Identify must have PR tools that you can use for your own business. 
  • Set yourself apart from others that are pitching the media. 
  • Learn who to pitch on the media hierarchy and create your own personalized media list. 
  • Learn how to save time on your pitches so that it becomes second nature. 
  • Create your own relationships with the media that you will have for years to come!
PART 4

Build Loyal Customers and Memorable Media Relationships

Once you have your brand essence and publicity roadmap in place, we will show you how to connect with your customers and the media authentically to keep them coming back for more of what you have to offer.

Discover the ways to define your area of influence and the strategies you can use to become an influencer in your chosen area, so that you will establish a stronger and more loyal base of customers while attracting new prospects for your business.

  • Create a community of raving, loyal fans for your brand and grow your sales.
  • Learn how to make the most out of every single connection you make to build a memorable brand. 
  • Create the know, like and trust factor with your audience and build your credibility. 
  • Build a likeable and trustworthy brand that will reward you with sales over time. 
  • Learn techniques to connect with others; bring in more sales and clients–and boost your own confidence! 
  • Get known by others in your industry and create opportunities for collaboration to build your own brand.
PART 5

Create Memorable PR Stories & Develop Long Term PR Content

Your company needs to have a PR content strategy to meet its online business objectives. Your team needs to be equipped with the skills to develop a long term PR story plan to help you stand out from the competition. In this part of the PR program, you will learn how to use storytelling to connect with editors and online influencers. 

Find out the exact components you need for developing strong content that will grow your recognition as an expert in your chosen business area, so that your influence builds with every piece of content you create.

  • PR is meant to help journalists write good stories and we will show you how to create them on behalf of editors.
  • Learn what makes a good PR story and how to identify what’s newsworthy before you pitch the media.
  • Identify what type of PR content the media needs and create engagement for long term success.
  • Increase your online authority and reputation through a well thought out content plan.
  • Learn what content tools you need to leverage your product or service for success; schedule and plan your content in advance.
  • Learn how to expand your audience online through PR stories and what content works best for each platform.
  • Rework the platforms you already have to ensure they are on-brand and get even better results.
PART 6

Leverage Your Media Exposure and Measure Your Influence

In the final part of the program, we will show you how to bring it all together to leverage your media exposure to grow your sales using our own list of PR tools. 

How do you know if all your efforts are having an impact on your influence and your business? We’ll look at how you can measure your personal and social influence, so you can determine if your time and money investment is having the return you’re aiming for.

  • Learn strategies for creating better and different offers for your products and services for the media.
  • Build a reputation that brings in media requests. 
  • Learn how to bring in a steady income by leveraging your media exposure and showcasing yourself as an expert.
IMPLEMENTATION

Accountability & Support

You will learn strategies you can implement immediately for growing your influence and authority. You will spend time putting it all together by identifying your next steps and what you need to do to grow and solidify your reputation as an industry expert.

  • Each month you will dive into a new module and we will work together to help you implement it.
  • We will provide you with the tools you need to tell your brand story and build your online presence.
  • Create brand visibility, tell your brand story and learn exactly what to share to get you noticed by your customers and the media.
  • Create your content, service offerings or product promotions for the next 12 months!
  • Create your online media kit and get found by editors looking for an authority figure.
  • Create your winning pitch and learn how to get featured in high profile publications.
  • Create media relationships that you will have for years to come.

Your coaching experience includes…

  • Six Private Bi-Monthly 60-minute coaching calls with Talia to help you develop your influence!
  • Weekly pre-recorded Q&A calls with the Fempreneur team to answer all your questions. 
  • In-depth thought leadership training to guide your success as a female entrepreneur each week. 

  • Easy, bite-size sections so you won’t get overwhelmed. You’ll have no reason to procrastinate! 

  • Access to our private training library, complete with audio and video recordings. 

  • Workbooks to take notes and complete the activities, along with Cheatsheets to keep by your side as you expand your global influence. 

  • Exclusive daily updated Facebook Group.                              

Hi, I’m Talia Davis, a business success coach and public relations expert. With my help, your visibility and expert status will grow exponentially. 

WHY SHOULD YOU TRUST ME?

I’m the Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. I have the established network and the expertise to really help you grow your business. In 2017, NASDAQ recognized me as a PR Influencer, and PR Week showcased how I’m helping women in my field succeed.   

By becoming a global influencer, you’ll see valuable benefits in all areas of your personal and professional life. People in your market will view you with respect and admiration. They’ll come to you when they need advice or want to learn something new. You’ll see a big boost in your sales and business growth as a result.

I have personally worked with some of the largest brands in North America to help them get featured in high profile media outlets and grow their sales. Through this program, I’m offering you the opportunity to learn exactly how you can take your success to the next level.

TRANSFORM YOUR BRAND

01

YOU ARE READY TO BE SEEN AS A LEADER
Do you crave credibility and visibility? We get it! You need to establish yourself as a leader to really connect with your audience. You want to connect with thousands of ideal customers through platforms that they know, LOVE and trust. 

 

02

Expanded the Lorna Jane brand across North America! 

“We worked with Pink Pearl PR as an Executive PR client to expand our brand across North America. Since we started working together, we have grown our Canadian team and opened up a new retail location in Vancouver, B.C.!” – Lorna Jane Canada

03

YOU ARE READY TO TELL YOUR BRAND STORY
It’s essential to develop your brand story to communicate how your product or service is different from your competition. You need to be ready to communicate this story effectively to the media. We will help you determine the value of your product or service to your customers and craft a message that is worth repeating. Your brand message needs to be compelling. Your audience needs to understand what you have to offer and it has to resonate with them before they will make a purchase.  

04

New retail product placement resulting in increased sales.

 “Talia is an experienced and effective marketing leader in the consumer products space. Her leadership directly resulted in retail product placement for Stork Craft in the Canadian market. As a sales rep, this support is invaluable and fosters a great team approach in winning new business.”  – Glen Cockburn, Owner, Can-Am Baby

 

05

YOU ARE READY TO CREATE YOUR PUBLICITY ROADMAP

Public relations is a marathon, not a sprint. The key to creating a memorable brand is consistently telling your story over time and we will show you how to create your PR roadmap to support your business goals. We will work together to develop your brand content. We will work on the tone and the style you want to put out into the world. We will help you get clear on your audience and engage with them through your online marketing platforms. You will control your online platform, establish your brand as an industry leader and build your audience (with our professional guidance of course). We will show you how to be the journalist and tell your brand story so that you can use PR the right way. 

06

Sales results and brand exposure!

We worked with Pink Pearl PR on a baby shower event and were very pleased with the whole process.  They were very particular and precise from beginning to end.  We were very happy with the results and the exposure for our Sensitive Naturals Skin Care line was fantastic.  Very thorough, the campaign was creatively done and the overall experience was excellent.  We look forward to working with Pink Pearl PR again and highly recommend them to others! ” – Tracy Tappin, Nature’s Natural Solutions

 

07

YOU ARE READY TO LEVERAGE MEDIA EXPOSURE TO GROW YOUR SALES
We focus on your ROI, not vanity metrics. We will help you understand how to get into top media outlets, and show you how to leverage your media exposure to grow your sales. A big PR splash at first is exciting, but what next? A media logo on your website might look pretty, but you need to know what to do next to create an overarching strategy and truly create a memorable brand. We will do this by helping you tell your story, establish your credibility and build a foundation of brand awareness that will grow over time. 

08

Named as a “must have” brand!

“The campaign that Talia created for Liv and Lily resulted in a spike of sales and produced some long lasting retail relationships. We have now become a New York Fashion Week favorite and were featured in People magazine. Liv and Lily has been named by celebrity stylist Rachel Zoe and Marissa Kraxberger, head of creative at Oscar de la Renta, as a must have brand. Talia is quite knowledgeable with the PR industry and working together resulted in a well-received brand spotlight. – Melanie P., CEO and Founder, Liv and Lily, Luxe Children’s Accessories

09

YOU ARE READY TO FINALLY CREATE A LONG LASTING, MEMORABLE BRAND IMAGE
Media attention is critical to your brand success. We want to show you how to connect with magazine editors, journalists, television personalities, podcasters, bloggers and influencers! Media attention is long lasting and will help you create a memorable brand image. Once you’ve been featured in a high profile outlet, this will change your business! 

10

From local to global recognized brand name!

After working with Pink Pearl PR the guzzie+Guss brand became a household name. We started as a local business in Vancouver, B.C. and we are now selling across North America and Asia. We have expanded our product line to include strollers, high chairs, play pens and baby gear accessories. Customers recognize the brand on the street and ask for it in the store!”  – Neil Toone, guzzie+ Guss

 

SUPPORTING WOMEN IN BUSINESS  GLOBALLY

For every new client we work with, we help fund a female entrepreneur to grow her business. These donations power impact, opportunity and hope globally. 

 

01

Creating new jobs for rural artisans in Uganda and Rwanda. 

We support the charity All Across Africa (AAA), which creates employment opportunities for the economically marginalized people of Africa by employing over 3200 rural artisans to produce high quality handmade products for AAA’s home décor and accessories markets in the West.

02

Expanding her family’s handloom business in Burdwan, India.

 

Sanjita and her husband run a handloom business for a living in the Burdwan district of West Bengal. They purchase threads from the wholesale market and weave sarees on their loom. We are supporting her mission to expand their business by purchasing a better loom and a bigger more varied stock of threads. 

 

 

03

Growing her clothing-sales business in the Nadia district of West Bengal. 

 

Sabita and her husband run a clothing-sales business in the Nadia district of West Bengal. They purchase readymade clothes such as pants, shirts, kidswear, and traditional Indian women’s garments from the wholesale market to sell in the local market and their neighborhood. We are helping Sabita expand her business to make a better living for her family.

 

SAVE YOUR SPOT

REGISTRATION IS NOW OPEN

The Becoming Memorable Coaching Program is only $5,000 USD and you receive lifetime access to all the materials, including the program bonuses and VIP accountability calls. We are only accepting a limited number of clients into the program. If you are looking to equip yourself with the knowledge to build your memorable, brand image on your own terms, this program is the perfect fit. Are you ready to start building your reputation as an authority in your field? 

PROGRAM BONUSES

ARE YOU READY TO BUILD YOUR REPUTATION AS A GLOBAL INFLUENCER?

When you register for the Becoming Memorable Coaching Program, you’re going to be rewarded with these bonuses! You can get started with your bonus materials immediately.

BONUS 1

64 Page Marketing Plan 

In order for you to know where your business needs to go, you need a roadmap. That’s why you create a business plan. The same goes for every aspect of your business, including marketing. As a program bonus, we are gifting you a 64 Page Marketing Plan guide for you to use in your own business! 

 

BONUS 2

         Unique Brand Story Action Plan

With the right approach and awareness of your unique brand story, you can attract your ideal customers. When you determine exactly what makes your business unique, you can stand out from the competition. As a program bonus we are gifting you a step-by-step action plan to help you determine your unique brand story through 10 simple steps. 

 

BONUS 3

      Instagram Marketing Course

Your brand needs to have an Instagram marketing strategy to meet its online business objectives. You need a strategy that is focused on where your audience is spending the most time and you need to ensure that everything you post is worth your effort. As a program bonus, we are gifting you a course to show you how you can set up your Instagram account for success right from the start.  

 

YOUR SUCCESS IS OUR SUCCESS

It’s time for you to stand out from the crowd.

Do not make the mistake of missing the key opportunities that help your brand stand out and become memorable with your customers and the media.  You need to learn the proven strategies to make your mark and get into the media spotlight.

You can make a lasting impact and attract new customers.

It’s risky to launch a new product or service into the marketplace. You need to understand how your brand fits in and you need to do your homework. 

We want to be your brand’s biggest cheerleader and we will help you learn how your product or service makes life easier for your ideal customers. We will help you get traction for your brand and demonstrate how you are filling a void in the marketplace for your customer.

We have worked with entrepreneurs like YOU to create memorable brands. We have a reputation for exceeding expectations and we intend to keep that reputation intact. We would love to work with your business and become a part of your success story. 

It is rare to come across someone as passionate as Talia. She demonstrates not only mastery in public relations, but she excels in balancing the many roles and projects that she manages. It is  refreshing to meet a woman that wants other women to succeed alongside her, not against her. 

Meg Sharpley
Meg Sharpley
Editor, The Medium

Talia has an incredible level of passion and deeply invests in the success of every project she touches. Her commitment to client service is unparalleled, and she delivers thoughtful strategy that translates into effective tactics to achieve the goals of those she works with. Talia also has a kindness and compassion for others that makes her an exceptional PR coach.

Elisha McCallum
Elisha McCallum
Finning International

Talia has been a great person to know and is always seeking the highest achievements! I fully recommend Talia in every manner as she is professional and easy to work with! 

Nancy Malone
Nancy Malone
Associate Publisher

Do you want to learn more? Get it touch! 
We love hearing from our clients.